Entrepreneurship Essentials: Launching Your Business from Scratch
Develop a Comprehensive Business Plan: Understand key components like mission and vision statements and market analysis to guide business decisions and attract investors.
Master Financial Management: Gain skills in budgeting, bookkeeping, financial forecasting, and cash flow management to maintain your business's financial health.
Implement Effective Marketing Strategies: Learn the fundamentals of marketing, digital techniques, and branding to attract and retain customers.
Enhance Sales and Pitching Techniques: Master the sales process and craft compelling pitches to generate revenue and secure investments.
Practical Application and Capstone Project: Apply your knowledge in a capstone project, creating a comprehensive business plan and presenting it for feedback, preparing you for real-world challenges.
The course is structured into five key sections, each with three in-depth lectures and one practical activity.